Forget everything you have ever experienced in the world of decorating with antique, French and vintage furniture at The Crown Collection store. Quirky, slightly eccentric and sometimes eclectic, this exquisite store arose from a lifelong passion by founders Jacqui Moskovitz and Colin Levin for beautiful and timeless furniture and a dream to have the largest selection of exclusive antiques and vintage pieces as well as highly decorative items to choose from. The stylish setting exudes a nuance of refinement & classic style. Tied to timeless and traditional principles of artistry and acknowledged quality, more than 5000 pieces of gorgeous antiques, French and classic furniture, exquisite silver and unique accessories are displayed in 20 uniquely ambient rooms. The Crown Collection, launched in the latter half of 2016 boasts the largest collection of mirrors, chandeliers, lanterns, armoires, chests, linen presses, tables, chairs, settees, couches, console tables, gilded furniture, candlesticks, candelabras, crystal, silver and many other accessories in South Africa.

When decorating their own home, an original farmhouse on a large piece of land in River Club, Sandton, they discovered that their taste and style had evolved quite dramatically. It became a challenge to source collections of antique/vintage silver, crystal, mirrors and other accessories, locally and Jacqui, a born entrepreneur, discovered there was not a single store in South Africa where one could find a large assortments of quality decorative items. Jacqui & Colin, who previously pioneered and owned an immensely successful nutraceutical company, turned their newly blazed enthusiasm to importing items for themselves and gained an in-depth experience of these unique antiques and decorative pieces.

Jacqui’s own refined style, sophistication and enthusiasm is intoxicating. Her unique ability to create understated and graceful drama to by adding just the right item of crystal, silver or gilt accessory to any room, abundant with large statement furniture, is simply enjoyable.  Jacqui, who has been known to buy outlandishly expensive and sometimes “edgy” pieces in order to offer something totally novel in the marketplace has scoured the globe to find these special sophisticated pieces at whatever the cost. Jacqui and Colin believe that The Crown Collection will stand true to “transforming spaces into dreams” for their clients.

In their home, the statement is bold & beautifully sophisticated… a truly fantastic experience. The unusual assortment of mirrors, crystal vases & decanters gracefully cohabiting with silver trays, candelabras and clocks, a feast to the senses. Whilst understanding the requirements of classic interior design, Jacqui and Colin also love the eclectic approach of mixing periods, styles and decorative pieces to create optimum effect. Jacqui believes that as people evolve, so too should their homes to reflect their unique personalities, individual style and sense of expression. “When we want furniture for our homes, we usually think of buying new items, but there are many reasons why antiques and vintage pieces are a better buy. Antique and vintage furniture cost much the same as new furniture and increase in value, unlike new furniture. Not only are antiques a great investment, but they have character and history, they’re beautiful and they never date”, explains Jacqui.